Why Murality

Murals are fragile in nature. They are exposed to the elements, they can be vandalized and sometimes they’re covered up when the building they’re painted upon changes hands. However, the value they add to a neighborhood’s aesthetic and community pride make them worth the risk.

Public art is a visual narrative that tells the story of humanity throughout the ages. It is often intended to communicate the values and character of the society it inhabits. Research by the Knight Foundation also shows that a community’s aesthetics drives attachment and spurs economic growth.That’s why it’s so important to preserve this art form and tell the story behind the art.

Communities simply need a tool to document and curate these important works of art so they can keep track of them and make sure they’re being cared for. With Murality, an art organization can be notified when a mural needs a touch up or has been vandalized. New building owners can learn the history of the art they just acquired and appreciate its significance.

There is also a growing need to make art more accessible for low-income families. According to the report Arts Education in Public Elementary and Secondary Schools, we have seen modest decreases in visual arts education in elementary and secondary schools in the United States. However, these decreases disproportionately affect low-income students. Only 80% of schools with high poverty rates have visual arts curriculum, while 92% of schools with the lowest poverty rates enjoy these programs. This is concerning because research shows students exposed to art display greater tolerance and historical empathy, as well as better educational memory and critical thinking skills. Over 150 museums have attempted to bridge the gap with Museums for All, a program that offers free admission at participating museums to low-income families.

Still, art museums have been seeing a decrease in attendance among younger demographics who prefer to consume art online. The problem with this is there are few applications that provide the historical or cultural context a museum does. This can detract from the benefits of art appreciation. Murality addresses these socio-economic issues by delivering greater context to the art it displays through annotations and video.

Get Charitable

Murality is not your standard app. Murality is a sponsored project of Fractured Atlas, a non-profit arts service organization. Fractured Atlas will receive grants for the charitable purposes of Murality, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor. Contributions for the charitable purposes of Murality must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law.

Organizations and businesses can learn more about Fractured Atlas in our Sponsorship Packet. Individuals can make a tax-deductible donation to Murality here.

Responsibility Deserves Recognition

We love giving organizations and companies recognition for their support. We do that by displaying your logo and tagline in:

  • The Murality app home feed
  • Murality YouTube videos
  • Murality emails
  • Murality community events
  • The Murality blog

You can find more information about how we thank and recognize sponsors in our Sponsorship Packet.

Learn More

If you would like to learn more about becoming a sponsor of Murality, please request a Sponsorship Packet. The packet provides further information about our mission and sponsor benefits. Thank you for your support!

Request Sponsorship Packet